Our Team

As the Founder and President of Impact & Main Inc., Lisette’s goal is to help small and medium communities and organizations achieve their ambitious strategic priorities and ultimately grow their community or organization.

Lisette has 25+ years of experience leading the development of strategic plans and creating branding, marketing and communications programs for municipal governments, non-profit, and public and private sector organizations.

Prior to founding Impact & Main, Lisette was a Senior Associate for 7 years with the St. Clements Group helping municipalities find innovative and strategic economic development solutions that maximize the economic prospects of communities, attracting residents, new businesses and jobs. For example, Lisette led the work for new client Smooth Rock Falls, helping them create a new brand identity and marketing focus which included successful campaigns to attract new residents, investors and businesses. Impact & Main Inc. continues to work with the Town of Smooth Rock Falls on their economic development, marketing and communications needs.

Lisette’s current client work also includes acting as a strategic advisor to the Board of the Canadian Polar Bear Habitat as they rebrand and transition from an advocacy to a governance board.

Lisette is a committed and passionate volunteer sitting on the board of directors for the Adoption Council of Ontario and the Open Arms Children’s Foundation. And Lisette is part of the curriculum development and teaching team at the Canadian Marketing Association helping to create a new national professional designation for marketers.

On a personal note, Lisette is fluently bilingual, grew up in Blind River and Kirkland Lake and still returns ‘home’ to Northern Ontario throughout the year to her camp near Matheson, Ontario.

Hannah is a management consultant with 15+ years’ experience assisting small and mid-size communities across Ontario providing a variety of strategic planning, program review services and marketing. She has extensive experience structuring and delivering all manner of community consultation processes including focus groups, public meetings, questionnaires and interviews. Hannah is particularly skillful in working with organizations to identify their strengths and weaknesses and to create community dialogues.

Ron Beltrame served as a graphic design professor at Cambrian College for over 20+ years before joining Impact & Main Inc. as Creative Director. Like Lisette, Ron has also worked with many Northern Ontario organizations helping them with their branding and visual identities. He is an award winning, Sudbury-born designer with diverse graphic design and environmental experience. His work and teaching specialize in corporate identity, branding and identity systems, including work for Smooth Rock Falls and Timmins. In over twenty-seven years in the graphic design industry, Ron has worked on a vast array of corporate, institutional and non-profit design projects and more than 200 visual identity programmes. His work has been recognized locally, provincially and internationally with numerous design awards.

A management consultant with over 35 years of experience in strategic marketing and planning, Jon has worked in over 600 communities in Canada, the U.S., Europe, and the Caribbean on a range of community and economic strategic planning. He has extensive experience in tourism; economic development; arts, culture, and heritage; downtown revitalization; and marketing policy and planning. Jon is formerly a partner and national director in Ernst & Young’s consulting practice.

Greg’s expertise covers a range of fields including needs assessment, market research, audience development, feasibility, strategic planning, organizational development, fundraising, business planning, and social and economic impact assessment. He has worked with numerous municipalities, galleries, museums, and heritage organizations across Canada and the U.S.

Glen has over 35 years experience in community building with extensive expertise in economic development, marketing and branding management, entrepreneurship, and cultural planning. He has developed business and operating strategies for several hundred local and national organizations and growth programs for many products, services, and ideas.