We believe in the innovative nature of communities and non-profit organizations to change the world around us.


We help our clients achieve their ambitious strategic priorities, grow their community or organization and ultimately make a positive social impact on the well-being of individuals and communities.


Here is a selection of some of our favourite projects!

Strategic Planning
Canadian Polar Bear Habitat


Phase 1: Vision, mission and positioning

Canadian Polar Bear Habitat is looking to make a big impact – moving from a small, Northern Ontario tourist attraction to reposition themselves as a world-class research facility and polar bear sanctuary dedicated to improving the life of polar bears in human care and the protection of polar bears in the wild.

Read more about crafting a new mission, vision and positioning, including a new name – The Canadian Polar Bear Habitat.


Check out Phase 2: a new visual brand identity including logo.

Prince Edward County


Strategic priority setting

Prince Edward County Council is eager to review the existing corporate strategic plan and set its priorities for the balance of the new term. Impact & Main worked with senior staff and Council, including facilitating workshop sessions, to create priorities for the remaining term of Council.

Centennial College


Community hub feasibility

Centennial College is striving to embed the spirit of entrepreneurship in their students’ outlook on career and life. We helped them imagine a revitalized Centre of Entrepreneurship for the college. A Centre that would be part of their ongoing efforts to strengthen Centennial’s connections with the community’s stakeholders and the role of entrepreneurship in the ethos of the College’s programs and the student experience.

Read on to find out more about this exciting idea!

City of Cambridge


Special Event Strategy

Special events are, at their heart, a way for a community government to celebrate its uniqueness, improve its residents’ quality of life, and generate economic benefit to the community. Ideally a community’s special events strategy should balance the government’s overall vision and its economic development needs, be responsive to community initiatives, and nurture those events coming from the grassroots.

We took our experience with incubators and entrepreneurship to come up with a unique solution for Cambridge!

Branding & marketing

Unfortunately it’s a common tale – small Northern town hit hard when main employer shuts down.


How do you save your beloved community? How do you transform yourself into something new but still keep the essence of what makes your town so awesome? How do you get other people to see what you see and want to move there?

Well you hire Impact & Main to help you!

Muskoka, famous for stunning scenery, big lakes and big cottages. But that’s just one side of Muskoka, there is a lot more to their story.   From million dollar cottages and a world-class arts and culture scene to family cottages owned for generations, campfires and hotdogs. There is a lot to say about Muskoka!


Impact & Main helped this iconic community develop a new brand that told Muskoka’s full story. Read on to find out more!

Canadian Polar Bear Habitat


Phase 2: New Visual Brand Identity

Our challenge was to create a new identity needed to brand the Canadian Polar Bear Habitat as a globally recognized research and education centre dedicated to improving the life of polar bears in human care and the protection of polar bears in the wild.

Read about Phase 2: a new visual brand identity including logo


Check out our  Phase 1 work: crafting a new mission, vision and positioning for the Habitat

Families have been coming for generations to the same cottage resort but recently tastes and trends shifted, family make-ups changed, and the group of family-owned cottage resorts located in North Muskoka needed help to attract a new generation of families.

Community Building
Project Vitality


Successful Community Business Succession

The threat to small and medium size communities from small businesses leaving their community due to the lack of succession planning is a dire and urgent situation,” in the words of one of Impact & Main’s clients.  


Check our perspective on the pressing need for proactive business succession planning by small and medium size communities. 

Smooth Rock Falls


Commercial & Industrial Lead Generation

How can a town of 1,000 punch above its weight?  


After the success of the brand launch in 2017, the next challenge for Smooth Rock Falls is to leverage their brand to drive economic development. A multi prong approach was the answer, including digital advertising, attracting key verticals and promoting a new industrial park. Read on to find out more! 

Spotlight Huntsville


SPOTLIGHT is a new way to turn cultural strategies into action by turning cultural opportunities into businesses. 


We worked with the community of Huntsville to identity under-utilized cultural assets and then created 10 new business ideas for Huntsville to attract entrepreneurs and new businesses to their community. 

Find out more!